First you tell us which sales foundations you have in place. Then we only ask about the things you're actually doing — no wasted questions. In ~8 minutes you get a maturity score, a coverage vs. depth read, and a benchmark against peers at your size and stage.
Hiring & ramp, enablement & coaching, quota & comp, org design & RevOps.
Methodology, qualification, pipeline & forecasting, territories, GTM alignment.
CRM & data, engagement & revenue intelligence, analytics, CPQ, AI.
Methodology after the Harvey Nash/KPMG CIO Survey, the State of Flux Global SRM Research, and the EOS™ Traction Organizational Checkup.
The Sales Maturity Index is a free sales maturity assessment that scores how developed your sales organisation really is. It measures your revenue engine on two axes — coverage (which sales foundations you have in place) and depth (how well you actually run them) — across three pillars and 15 core practices, then benchmarks you against peers at your company size and funding stage. You get a maturity score, your biggest gaps, and a full PDF report in about eight minutes.
New to this? Read our guide: The Sales Maturity Model — a founder's guide.
Every organisation is scored from 0 to 100 and placed in one of five maturity tiers — Leaders, Fast Followers, Followers, Developing and Laggards. A high coverage score with low depth means "we have it but don't run it well" — one of the most common and fixable patterns. Technology is the pillar most organisations score lowest on.
A structured diagnostic that scores how developed your sales organisation is across people, process and technology. It shows where you're strong, where the gaps are, and how you compare to similar companies.
About 8 minutes. It's adaptive: you first mark which sales foundations you have in place, then only rate the depth of the ones you actually run, so there are no wasted questions.
Yes. You can take the assessment and see your maturity snapshot for free with no login. You only enter an email to receive the full multi-page PDF report.
Three pillars — People (team, hiring, enablement, compensation), Process (methodology, pipeline, forecasting, go-to-market), and Technology (CRM, revenue intelligence, analytics, AI) — across 15 practices, scored on both coverage (what you have in place) and depth (how well you run it).
Your results are compared against a live, anonymised dataset of other organisations, matched to your company size and funding stage where a large enough peer group exists.
Founders, CEOs and sales leaders who want an objective read on how mature their revenue engine is and where to focus next.
Responses are added (anonymised) to the benchmark dataset so every participant gets a richer comparison.
Responses are stored in a shared, anonymised benchmark dataset · every submission makes the comparison richer for everyone.